Once upon a time a multi-tasking shopkeeper was half paying attention to a pod-cast about a product launch. Slowly the other tasks got left by the wayside as the shopkeeper got drawn in to this wild and wonderful tale. The story goes that this company did pretty much everything every business "expert" says not to do. ;) That means either they're brilliant (very possible) or they have a REALLY good product. Made in North Carolina (that means it's made right here in the USA from all USA sourced materials!) these one-size-fits-all knit koozies are Freaking awesome. They insulate hot and cold. They fit your beer bottle or can, and also your sports bottle, your water bottle, your shake bottle, your wine bottle, heck, even your sippy cup! Machine washable when needed, they are stylin, stylish, and now that you know they exist, you probably want one. I know that was the end result of this shopkeeper listening to that pod cast!